MINOCAMO CHAHO

自然の恵み

岐阜県・美濃地方は、千利休に代表される茶の湯文化の時代に栄えたお茶文化の聖地。 今回、美濃地方の茶葉と器の文化から生まれた日本茶ブランド「美濃加茂茶舗」のロゴ・パッケージデザインを担当させて頂きました。
美濃加茂茶舗は私たちの暮らしに自然と溶け込む日本茶のある暮らしを提案する日本茶ブランドです。

Blessings of Nature

The Mino region in Gifu Prefecture is a sacred place of tea culture that flourished during the era of the tea ceremony culture represented by Sen no Rikyu. This time, I was in charge of the logo and package design for Minokamo Chaho, a Japanese tea brand born from the culture of tea leaves and utensils in the Mino region.
Minokamo Tea House is a Japanese tea brand that proposes a lifestyle with Japanese tea that naturally blends into our lives.

ロゴをデザインするにあたって大切にしたことは、伝統と紐づくその地域らしさを形として落とし込むこと。美濃加茂茶舗で使用される「白川茶」は岐阜県の東部に位置する人口2,000人ほどの東白川村が発祥の地。標高1,000m級の山々に囲まれ、総面積の９割が山林。村の中心を流れる白川からの朝霧と澄んだ空気が、独特な山の風味のお茶を生みます。

今回デザインさせて頂いたロゴでは、山、川、茶畑、それらの関係性をモチーフとして配置しました。自然の恵みそしてその美味しさが皆さんの日常に届けられる事を願って。

In designing the logo, it was important to incorporate the local characteristics that are tied to tradition into the design. Shirakawa tea, which is used at Minokamo Tea Shop, originated in Higashi Shirakawa Village, located in the eastern part of Gifu Prefecture with a population of about 2,000. Surrounded by 1,000-meter-high mountains, 90% of the total area is mountainous forest. The morning mist from the Shirakawa River that flows through the center of the village and the clean air produce a tea with a unique mountain flavor.

In the logo I designed this time, I placed mountains, rivers, tea fields, and their relationship as a motif. I hope that the blessings of nature and its deliciousness will be delivered to your daily life.